Designed a timeless indoor and outdoor furniture collection for Stylecraft.

The Hoshi collection is calm, inviting and honest. It uses the classic elements of a lounge design with a pure materiality and a sober, functional design narrative.

The latest addition to the Hoshi Collection is Hoshi Butter. Hoshi Butter brings softness and comfort to the Hoshi range, whilst still maintaining the timeless frame of the original Hoshi.


Design a furniture collection that can be situated within the commercial and residential sectors.


The Hoshi Collection is grounded in a material understanding. By relying on a simple, yet refined design language we were able to build a repeatable foundation that is not only timeless but can be transformed into a residential, commercial or outdoor range.


Ideation & concept generation
Market research
Furniture & product design
Design for manufacture (DFM)
3D Modeling
3D Rendering
Launch Strategy
Creative team sourcing
Product positioning