Art Direction for the Nave Modular Collection.
The Nave Modular Collection is centred around a material driven narrative celebrating Australian manufacturing and flexibility. Inspired by architectural drawings of timber framed boats and expressionist bauhaus artwork. We engaged photographers and stylists, directing a photoshoot and marketing materials to promote this story.
Launch, market and create a visual identity for the Nave Modular Collection.
The visual identity revolved around a photoshoot that would celebrate the refined and simple material palette, stripping back to honest materials that inspired the collection.
Creative Team Sourcing