Nave Modular Art Direction

Art Direction for the Nave Modular Collection.

The Nave Modular Collection is centred around a material driven narrative celebrating Australian manufacturing and flexibility. Inspired by architectural drawings of timber framed boats and expressionist bauhaus artwork. We engaged photographers and stylists, directing a photoshoot and marketing materials to promote this story.

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Challenge

Launch, market and create a visual identity for the Nave Modular Collection.

Solution

The visual identity revolved around a photoshoot that would celebrate the refined and simple material palette, stripping back to honest materials that inspired the collection.

Services

Art Direction
Curatorship
Photography
Styling
Launch Strategy
Creative Team Sourcing