For a second year, Friends & Associates was back in Melbourne with A.G.M. to present Australia’s ultimate design showcase.

Running over 3 days, A.G.M. Expo ’19 presented 59 creative practitioners of various disciplines working within the fields of furniture, lighting and accessories.

What is Friends and Associates?

A joint venture between Dowel Jones’ founder Dale Hardiman and Skeehan Studio. The Friends and Associates team has worked with hundreds of creative practitioners focusing on camaraderie within the Australian design industry.

Our Contribution

We engaged multiple Australian designers, curating a selected array of works, each embodying a unique perspective.

We designed and implemented the space, optimising the lighting, layout and display arrangements to facilitate a captivating and fluid journey for the audience.

Throughout the process, we crafted and implemented a comprehensive promotion strategy to generate widespread awareness within the community and beyond.


Art Direction
3D Modeling
Launch Strategy
Creative Team Sourcing