Sometimes to find out what we want, we look to the opposite to understand what we don’t want.

A World We Don’t Want presented thirteen ideas on a world we don’t want by leading Australian creatives, to speculate on a future we do want.

What is Friends and Associates?

A joint venture between Dowel Jones’ founder Dale Hardiman and Skeehan Studio. The Friends and Associates team has worked with hundreds of creative practitioners focusing on camaraderie within the Australian design industry.

Our Contribution

We engaged multiple Australian designers, curating a selected array of works, each embodying a unique perspective.

We designed and implemented the space, optimising the lighting, layout and display arrangements to facilitate a captivating and fluid journey for the audience.

Throughout the process, we crafted and implemented a comprehensive promotion strategy to generate widespread awareness within the community and beyond.

This event was part of Melbourne Design Week 2021 and organised by NGV in collaboration with Creative Victoria.


Art Direction
3D Modeling
Launch Strategy
Creative Team Sourcing