26 Original fakes
Melbourne Design Week
16-26 March, 2017
A.C.V. Studio, Adam Goodrum, Alexander Lotersztain, Andrew Simpson, Ash Allen & James Walsh, Daast, Dale Hardiman, Elbowrkshp, Emma Elizabeth, Fiona Lynch, Guy Keulemans, Inkster, Jon Goulder, Liane Rossler, Matt Woods Design, Natalie Turnbull, Nick Rennie, Practise Studio Practise, Ross Gardam, Sarah King, Studio Edwards, Studio Gram, Therefore Studio, Tom Fereday, Tom, Skeehan, Tomek Archer
“Designs that are only concerned with aesthetics usually fail in the everyday, long-term sense. They are not much more than food for the endless exchange of creative ego and selling magazines.”
– Jasper Morrison
26 Original Fakes looks to the uncertified replica in contemporary Australian design practice, opening a conversation about the issue of copying in both the creative and commercial markets.
26 contemporary Australian designers have reconfigured a replica of the Vitra Hal Wood chair designed by UK based Jasper Morrison. Through their own act of design, 26 cheap knock-offs reattain their value as authentic works (highlighting the centrality of the designer as a protagonist in the design of the products that surround us) and questioning how Australian consumers accept a situation where the creator of a work has their intellectual property stolen.
The prevalence of replica furniture in Australia raises serious issues pertaining to respecting design authorship, valuing creative practice and competing in a commercial market that is often hostile to the designer.