26 Original Fakes looks to the uncertified replica in contemporary Australian design practice, opening a conversation about the the issue of copying in both the creative and commercial markets.

26 contemporary Australian designers have reconfigured a replica of the Vitra Hal Wood chair designed by UK based Jasper Morrison. Through their own act of design, 26 cheap knock-offs reattain their value as authentic works – highlighting the centrality of the designer as a protagonist in the design of the products that surround us – and questioning how Australian consumers accept a situation where the creator of a work has their intellectual property stolen.

What is Friends and Associates?

A joint venture between Dowel Jones’ founder Dale Hardiman and Skeehan Studio. The Friends and Associates team has worked with hundreds of creative practitioners focusing on camaraderie within the Australian design industry.

Our Contribution

We engaged multiple Australian designers, curating a selected array of works, each embodying a unique perspective.

We designed and implemented the space, optimising the lighting, layout and display arrangements to facilitate a captivating and fluid journey for the audience.

Throughout the process, we crafted and implemented a comprehensive promotion strategy to generate widespread awareness within the community and beyond.


Art Direction
3D Modeling
Launch Strategy
Creative Team Sourcing