Designed a rug for Stylecraft Furniture.

The Hoshi rug was developed to complement the existing Hoshi Furniture Range. The unique arched shape and contrasting linear patterns are a reflection of this existing collection.


Design a rug for Stylecraft Furniture to compliment our existing Hoshi furniture range.


The Hoshi rug features elegant, minimalist design inspired Japanese influences. It celebrates handcrafted processes and premium materials.

Handcrafted in India utilising natural fibres including New Zealand Wool, the hand-tufted rugs are available in three colours including Akai, Shida, Sora.


Ideation & concept generation
Market research
Furniture & product design
Launch Strategy
Product positioning